On the evening of September 21, audience capture wonderful moments during the fireworks show at the opening ceremony of the Third Hunan Tourism Development Conference.

The Third Hunan Tourism Development Conference was held in Hengyang City between September 20 and 22, 2024.

The mascot of the conference named 'Huo Chu Quan' (火出圈), signifies the idea of making oneself known beyond a fixed circle. Hengyang, as the host city, has gained recognition for its booming cultural and tourism industry.

During the provincial tourism development conference, 68 cultural tourism projects made their debut, injecting new vitality into Hengyang City. The city has become a new destination for many tourists. The famous mountain culture, Chuanshan culture, industrial culture, red or revolutionary culture, and Shou (longevity) culture have empowered tourism in Hengyange, attracting numerous young visitors with a variety of internet-famous scenic spots that blend traditional charm with modern trends.

The Hengshan Mountain, Suzhouwan Ancient Street, and Baoweili Cultural Creative Block are filled with throngs of people. The Linghu Park has become a good choice for residents and tourists to take a "city walk".

The Third Hunan Tourism Development Conference has fully unlocked  the potential of Hengyang's culture and tourism, turning the old industrial base into a fashionable trendy city. The great changes have even surprised the locals of Hengyang, who are eager to invite friends to enjoy the city on weekends.

On September 22, a child shows "Huo Chu Quan" resin kit, the mascot of the Third Hunan Tourism Development Conference. (Photo/Li Jian, Hunan Daily)

On September 22, tourists visit the Wanshou Tripod Scenic Area in Nanyue District, Hengyang City.

On September 22, the Nanyue Temple in Nanyue District, Hengyang City is crowded with tourists.

On September 22, tourists have fun at the Zhurong Peak of Hengshan Scenic Area, Nanyue District, Hengyang City.

On September 20, tourists explore the beauty of Hunan's cultural roots at the Shigu Academy in Hengyang City.

On September 20, tourists go sightseeing at the Chuanshan Academy on Dongzhou Island, Hengyang City.

On September 20, tourists take a walk at the Baoweili Cultural Creative Block in Zhuhui District, Hengyang City.

On September 21, tourists visit the Zhurong Exploration on Mars - Space Experience Museum in Hengyang City, China's first indoor venue themed on Martian cultural IP.

On September 21, the Nanyueli Culture and Tourism Complex in Hengyang City attracts numerous visitors.

On the evening of September 20, Dongzhou Island is illuminated brightly in Hengyang City, attracting numerous visitors.

On the evening of September 21, artists stage a wonderful cultural program at the opening ceremony of the Third Hunan Tourism Development Conference.